Technique-first
Every session is built around a real breathwork technique with measurable physiological intent. Not a generic meditation track with breathing cues added on.
Investors
A breathwork practice for people who don't meditate.
WeHale is an iOS-first breathwork app launching May 2026. We're building the calmest, most credible app in a category that's been dominated by hype.
25+
Sessions in catalog
Across Activate, Balance, Calm
6
Founding team
Product, design, brand, content
May 2026
Launch
iOS first, Android in roadmap
Live traction metrics published here post-launch as they materialize.
What makes us distinct.
Calm brand, no hype
We don't promise transformation. We don't shout. The brand reads like the practice itself: warm, grounded, restrained. That tone is rare in this category and a real differentiator.
Practitioner + operator team
Most apps in this space are built by pure operators with no practice or pure practitioners with no operator chops. We're both. Deep practice plus ten years of digital growth experience, with an advisor who already exited the closest analog in our market.
The team.
Three founders. One advisor. The combination is the differentiator.
Isak Gustafsson
Founder
Computer science background, ten years scaling digital products at Precis, Sweden's largest media-tech agency, working with global app teams. Builds the app and runs growth.
Edvin
Founder
Years of personal breathwork practice and live group sessions. Curates the catalog and teaches the techniques behind it.
Philip Sigfridsson
Founder
Years of breathwork practice and group facilitation. Anchors the product to the practice as it actually works.
Martin Wikfalk
Advisor
Founded and exited Mindfullnessappen, the original Swedish meditation app. Advises on brand, voice, and the playbook for retention in the wellness category.
Press kit.
Logo files, brand colors, hero screenshots, and 100-word boilerplate. Available on request. Drop us a line.
Request press kitLet's talk.
We're not raising actively, but we're always glad to meet thoughtful investors who care about the category.
Email Isak directly