Technique-first
Every session is built around one named breathwork technique, and the voice, music and pace follow from it.
Investors
Breathing for people who don’t meditate.
WeHale is a guided breathing app on iPhone and Android, made in Varberg, Sweden.
What makes us distinct.
Calm, no hype
We don’t promise transformation. The brand reads like the practice itself: warm, grounded, restrained.
Practice and product
Two co-founders who teach breathing, one who has built digital products for ten years, and an advisor who founded and exited Mindfullnessappen.
The team.
Isak Gustafsson
Co-founder
Computer science background, ten years scaling digital products at Precis, Sweden’s largest media-tech agency, working with global app teams. Builds the app and runs growth.
Edvin
Co-founder
Years of personal breathwork practice and live group sessions. Curates the catalogue and teaches the techniques behind it.
Philip Sigfridsson
Co-founder
Years of breathwork practice and group facilitation. Anchors the product to the practice as it actually works.
Martin Wikfalk
Advisor
Founded and exited Mindfullnessappen, the original Swedish meditation app. Advises on brand, voice, and retention in the wellness category.
Let’s talk.
We’re not raising actively, but we’re always glad to meet thoughtful investors who care about the category.